1: Who founded McDonald's? A) Dave Thomas B) Ray Kroc C) Tom Watson D) John Rockefeller 2: Prior to running Chrysler, what car did Lee Iacocca launch for another car company? A) Pontiac Firebird B) Cadillac Seville C) Ford Mustang D) Chevrolet Impala 3: What corporate giant is nicknamed "Big Blue"? A) Xerox B) Microsoft C) Proctor and Gamble D) IBM 4: If you use the term "sku", what are you referring to? A) product inventory B) breakeven analysis C) credit card transactions D) reggae-like music 5: Who wrote the advertising classic "Scientific Advertising"? A) Seth Godin B) Ted Nicholas C) Claude Hopkins D) David Ogilvy 6: Who works with GAAP? A) a lawyer B) a computer programmer C) a doctor D) an accountant 7: What product did Victor Kiam love so much that "he bought the company"? A) Norelco triple-header B) Oster breadmaker C) Kodak instamatic D) Remington shaver 8: What does "ROI" stand for? A) Run on inventory B) Reversal of interest C) Return on investment D) Register of income 9: What technique is a salesperson using if they ask you, "would you rather buy two or three today"? A) Puppy dog close B) Ben Franklin close C) Alternate choice close D) Symmetry of opposites close 10: What is advertising copy on the outside of a direct mail envelope called? A) Envelope copy B) Outside copy C) Suggestive copy D) Teaser copy
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